Analytics Dashboard

$3,757.46 in spend produced 637 clicks and 12,342 impressions at a 5.16% CTR — 0.59 points above the 4.57% benchmark — at a $5.90 average CPC. Google Ads recorded 61 conversions at an 8.33% conversion rate and $61.60 per conversion. Search drove 496 clicks at a 6.78% CTR and 45 conversions, and the Performance Max campaign added 141 clicks and 16 conversions.

18 posts reached 11.7K people (+101%) and earned 24.6K post views (+62%), 446 reactions (+70%), 24 comments (+200%) and 24 shares. Page views rose 16% to 856 and page likes reached an all-time high of 824. The 'Building Bridges' post reached 3.0K people, and another October 13 post reached 2.6K with 127 reactions.

Impressions grew 35% to 1.9K, page likes rose 113% to 81, and page clicks rose 102% to 83. Followers reached 188 (+9 this month). Business Development (29%) and Healthcare Services (16%) lead the audience, with 49% based in the Wichita metro and 11% in Kansas City.

Site analytics recorded 2,031 total visits (+33%) and 1,437 unique visitors (+47%), with a 51.8 second average visit duration. Home drew 1,123 visits (plus 884 on /home), followed by Admissions (278), Resources (239) and the blog (229). Desktop accounted for 1,132 visits against 893 on mobile and 6 on tablet, with Android (489) and iOS (410) leading operating systems.

13 enquiries came through the website in October — 6 admissions, 6 insurance verification requests and 1 referral. Follow-up on those enquiries is the priority heading into November.

719 people viewed the Business Profile, 76% of them through Google Search and 24% through Google Maps, with 62% on mobile. Prospective families took action with 138 website clicks, 53 calls and 52 direction requests.

Website visitors are concentrated in the care area and key referral markets — Kansas City (74), Wichita (71), Andover (19), Dallas (17), Oklahoma City (17) and Newton (10). On Facebook, 489 of 824 fans are in Wichita, and #RecoveryCommunity, #LifeSpringRecovery and #BuildingBridges led the month's content.

The CRM logged 151 inbound and 140 outbound calls through Oct 20 with only 15 unanswered — an improved answer rate versus September (44 unanswered) — and 6 admissions. Outbound follow-up is now nearly as heavy as inbound, running at 93% of inbound volume versus 71% in September, supporting the referral and alumni outreach push.

11 marketing tasks were completed in October across social, outreach, PR and email. The team published 4 new blog posts, built the contact list for the Senate 123 email campaign, launched a Google Ads campaign targeting Senate Bill 123, and promoted the KSN Good Day Kansas feature. Referral support also expanded with a Patient Referral Guide for healthcare partners and hospital-to-treatment education content.

13

Admissions

6

Insurance Verification

6

Referral

1