LifeSpring

Analytics Dashboard

LifeSpring Recovery of Andover

WEBSITE VISITS+7%

1,241

UNIQUE VISITORS-2%

664

FB PAGE REACH+112%

33.8K

FB ENGAGEMENT+99%

1.7K

FB NEW FANS+14%

92

LI IMPRESSIONS-13%

2.4K

IG REACH+146%

192

IG INTERACTIONS+8%

14

Executive Summary

August 2026 — monthly intelligence brief

Monthly Overview — August 2026

August 2026 marks a major breakthrough in Facebook performance for LifeSpring Recovery of Andover. Page reach surged to 33.8K (+112%) with 1.7K total engagements (+99%), driven by a robust "Meet the Team" staff spotlight content series. The top post — featuring Loretta Sanders — reached 2,300 people with a 10% engagement rate. LinkedIn page clicks jumped +181% to 289 and Instagram reach grew +146% to 192. Website brought in 1,241 total visits with 664 unique visitors — and Overdose Awareness Month content is actively amplifying brand reach through the end of August.

Facebook Breakout Month

26 posts published (+44%). Page reach hit 33.8K (+112%) — the highest single-month reach to date. Engagement reached 1.7K (+99%) with 1.5K reactions, 64 comments (+146%), and 112 shares (+104%). Staff spotlight series anchored performance, with 'Meet Loretta Sanders' hitting 2.3K reach at 10% engagement.

LinkedIn Growth

22 posts published. Impressions at 2.4K (−13%) but page clicks surged +181% to 289 — signaling stronger call-to-action performance. Follower growth at +22 (+57%). Job function audience led by Business Development (27%) and Healthcare Services (15%). Monday remains the top impression day.

Instagram Recovery

Total reach rebounded strongly to 192 (+146%) and total views held at 423 (+5%). 8 posts published with 14 total interactions (+8%) and a 7.29% interaction rate. First Reel published — 'What does LifeSpring offer?' — reached 121 unique accounts with 134 views and 1 share.

Website Traffic

1,241 total visits (+7% vs July) and 664 unique visitors (−2%). Direct traffic led with 663 visits (53%), followed by Google at 396 visits (32%). Top pages include Home (749/626), Resources (212), and Admissions (197) — indicating high-intent visitors exploring treatment options.

Content Strategy

Overdose Awareness Month (August) is driving themed content across all platforms. Staff spotlight posts are generating the highest organic reach and engagement of any content series to date. Facebook video content debuted with 417 video plays — reinforcing the case for Reels and video-first content strategy.

Website Analytics

Website traffic & visitor insights — August 2026

Total Visits

1,241

+7% vs prev period

Unique Visitors

664

-2% vs prev period

Top Referrer

Direct Traffic

663 visits (53%)

August Activities

Marketing & Open House project progress — Go Live: June 3

7

Staff Spotlights

Meet the Team posts published

Overdose Awareness

Campaign active

1.7K

FB Engagement

+99% from previous period

33.8K

FB Reach

+112% from previous period

Platform Highlights

Key metrics by channel — August 2026

f

Facebook

766 total likes

Page Reach
33.8K+112%
New Fans
92+14%
Posts Published
26+44%
Page Views
2.0K+4%
Post Impressions
71.0K+75%
Engagement
1.7K+99%
in

LinkedIn

171 followers

Follower Growth
+22+57%
Impressions
2.4K−13%
Page Likes
91+11%
Page Clicks
289+181%
Posts Published
22+6%
Total Followers
171Lifetime
IG

Instagram

24 followers

Total Reach
192+146%
Total Views
423+5%
Interactions
14+8%
Interaction Rate
7.29%
Posts Published
8−67%
Post Likes
3−57%